.png)
Aging Isn’t the Enemy.
Surrender Is.
Most men don’t fall apart overnight.
They DRIFT.
Strength fades.
Energy drops.
Fat creeps in.
Motivation dulls.
Training becomes random.
Nutrition becomes reactive.
And expectations quietly lower.
The Forge exists to stop that drift.
.png)
⬇️ DRIFT DIAGNOSTIC
Drift Is How Men Lose Their Edge
Most men don’t surrender all at once.
They drift.
Strength becomes inconsistent.
Standards soften.
Excuses sound reasonable.
Drift doesn’t announce itself, but it compounds.
And most men don’t see it until they feel “off.”
The Drift Diagnostic exists to make the leaks visible.
Takes 3–5 minutes. Private. No opt-in required.
Most men don’t need motivation.
They need drift removed.
“If this test hit, The Forge exists to fix it.”
What Is the Iron Standard?
The Iron Standard is not a just a basic workout & nutrition plan.
It is a code for how men train, fuel, recover, and show up in the second half of life.
Living by the Iron Standard means:
-
Training with intent, not punishment
-
Eating to support muscle, hormones, and energy
-
Recovering like longevity matters
-
Checking in with your brothers before checking out to distraction
-
Holding yourself to a higher bar, even when no one is watching
This is not about chasing abs.
It’s about forging capability, presence, and self-respect.
The Standard Men Train Up To
-
The Forge is built around a visible, earned standard.
-
Every man is measured across strength, power, speed, endurance, and consistency not to shame, but to establish truth.
-
Progress is marked through Earned Ranks.
-
The anvil never changes, Only the man does.
What Happens Inside The Forge
The Forge is the private brotherhood where the Iron Standard is built and upheld.
Inside The Forge, you get:
-
Structured strength training for men 40+
-
Protein forward, nutrient dense, hormone boosting nutrition
-
Fat loss without muscle loss
-
Look Fit and Strong AF in clothes
-
A clear weekly rhythm calendar
-
Brotherhood accountability (no lurking)
-
Direct guidance from Coach Chad
-
Men who respect standards and show their work
This is not content consumption.
This is participation and a standard to live by.
.png)
Same Men. Higher Standard.
Real men. Real work. Real change.
No gimmicks. No hype. No shortcuts.
The Brotherhood Oath
I reject quiet decline.
I train, fuel, and recover with intent.
I check in with my brothers before I check out to distraction.
I post my work, not my excuses.
I live by the Iron Standard, for longevity, capability, and self respect.
I am forged, not finished.
.png)
Who The Forge Is For
This Is For You If:
-
You’re a man over 40
-
You want strength, energy, and muscle back
-
You respect structure and standards
-
You value brotherhood over algorithms
-
You’re ready to show up consistently
This Is NOT For You If:
-
You want shortcuts
-
You are only about the number on the scale
-
You think cardio is all you need
-
You prefer lurking over contributing
-
You aren’t ready to commit
Led by Coach Chad Brandt
Coach Chad is a 51-year-old Kinesiologist and Sports Nutritionist with over 24 years of coaching experience.
He created Action 90, the Midlife Metabolic Ignition methodology and lives the Iron Standard himself.
You’re not being coached by a 30-year-old influencer.
You’re training alongside a man who understands this season of life.